Why do you think brands try to out-price each other? I brought this up a while ago (and it's something multiple brands have told me in conversation), a large majority of a product's pricing is the perception of performance. So, regardless of material costs and/or R&D, if a brand wants to suggest/imply their product is better-performing than product X, they basically have to price it higher than product X. It's an unfortunately effective strategy, and it isn't difficult to see why. I remember a story a Hong Kong dealer told on Nic's thread, where customers would audition IEMs A and B and preferred IEM A sonically, only to purchase IEM B when they found out it was the pricier of the two.One thing I’m beginning to notice in the audio world:
Sometimes people’s perceptions of gear is directly correlated to price, and not necessarily performance.
By the same token, it's also a great opportunity to subvert expectations, like when Piotr from Custom Art conducted his FIBAE Black test. Basically, he sent reviewers this mystery IEM, then asked us to post impressions, guess its price and guess its driver config. It had several sound bores, which suggested a multi-driver design. A lot of us guessed something along the lines of 3-6 drivers and a $1000 price tag. 'Turns out, all it had inside was a tricked-out BA, and it retailed for $500. Obviously, that drove a lot of hype for the IEM when it came out. So, there are scenarios where the phenomenon is actually pro-consumer. But, more often than not, it will benefit the brand more than it will the buyer.
EDIT: I forgot to mention that I, myself, will be testing the theory when I audition the Aroma Audio Ace in Singapore this June (fingers crossed). I remember it being in the Anole VX/U18t/VE8/Zeus sort-of bracket in terms of performance. But, now I've realized that it's actually priced above stuff like the PHoNIX and EXT, and someone here likened it to the ODIN in technical performance as well. So, we'll see whether or not I change my mind, now that I have the knowledge of its MSRP.
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