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by limiting the max amount of memory of the player you also limit your market, thats why a large company will offer various internal memory sizes all the way from 1gb to 160gb.
As people have already said, FiiO is a small company targeting audiophiles; this isn't a mainstream product with a mainstream consumer market.
In any case, FiiO is growing rapidly. I wouldn't be surprised if they made a more advanced DAP in a year or two, depending on the success of the X3. They already have the E11 on the way this spring, and a tease of a much more advanced DAC than the E7 in the future.
If you're so worried about having different sizes of internal memory, as you said "there are so many" out there, then
pick one...