I've used Sonarworks Reference 3 Headphone with various headphones. (Sennheiser HD 800, Sony MDR-7506, Audio-Technica ATH-M50x.) You can do the exact same thing (and better) with your own EQ settings if you know what you're doing. Or if you're lucky you can find others' EQ settings that copy Sonarworks. Personally I don't like the idea of charging money for things that can be done for free. What I do value more, though, is their individual calibration service, which entails sending your headphones in to them so they can give them a more accurate calibration. However, the main downside for me is that (last time I checked) they use their own proprietary curve that doesn't sound the most neutral to me. For example, I think the stock FR of the SR-207 is already more neutral overall than the Sonarworks curve. That's another reason I think it's a better idea to equalize things yourself by ear, using frequency sweeps and lots of music. (And a measuring rig if you're hardcore.)