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Never tried the SRH 840. As a whole, I'm not really interested in the Shure brand. Their products always struck me as a bit bland, coupled with the fact that I owned some of their IEMs back in college and had them fail on me.
The SRH940 is the first of their products I've used since, and I was pleasantly surprised by the sound quality. Their construction is a bit unfortunate, though. Overall it has me a rather intrigued about their upcoming flagship.
The only Shure products I thought were good were the SRH-940, SE210 and the SE425, the rest is dull and uninteresting, very "plain jane".
Even so, the SE210 was severely bass-light*, and the SE425 was quite dark in the highest frequencies, so really the only Shure I like is SRH-940.
When they painted the SE535 shell pink and painted the cable white, and increased the price to $700 USD, I became quite skeptical about their new flagships, or lets just say their marketing division.
Yeah, they're open-air and use aircraft grade aluminium, they have more sub-bass and high-high extension than conventional headphones, yada yada, there's no way I'm buying one of those until I can hear the SRH-940, SR1440 & SRH1840 side by side in a store.
I talk about the SRH-940 a lot because I was
really impressed with it, but I heard the EX600, EX1000, SRH-940, A2000X and a lot of others all on the same day and decided the EX600 and A2000X were the ones for me, I was very close to buying the SRH-940 but then I ended up with the A2000X and can't justify the 940 since I don't want a multitude of full-size headphones, only my favorite picks, I would like to hear vocals on it again though, I'll visit my local store that has it one day.
According to the SRH-940 thread, the closest rivals to the SRH-940 are the KRK KNS6400, KNS8400 and Audio Technica A900X.
According to the review the A-T, it "smashes it" or something like that, so I'm guessing it was a case of synergy or favortism and they have completely different signatures lol.
I went to a couple local music stores and they don't have KRK, only Behringer and something else, I think KRK is more an American thing, and they look really bad, but I would love to A/B the 6400 and the 940 just to find out if there's any truth to it, since the 940 already performs well for $299.
To clarify on the SE210, the early model had really excellent acoustics and sounded severely bass-light, I suspect the driver could only handle mids and highs, the later model has a different driver, with a decent amount of bass apparently, and I suspect the later model doesn't sound as good either.
As for SE535, there are definitely love/hate views on that IEM, there's a Chinese review saying "the bass sounds like knocking on corrugated iron".
Personally I think it's tailored for on-stage musicians, and that's why I didn't like it, but as Maverick Ronin has pointed out he says you can listen to it all day long, which would be a disaster with something like the CK10.