GL1TCH3D
Headphoneus Supremus
- Joined
- Apr 10, 2011
- Posts
- 2,197
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- 125
Sure, but all depends on how much you've got spend.
I own a few watches, and my collection includes a very simple Casio.
I love that watch, it's cheap, durable, the battery lasts forever and it tells the time certainly more precisely than any mechanical watch. It's quite the bargain at 20 bucks.
I don't care that much about how it's made. When I spend 2K on a watch though, I tend to care.
With that said, you could argue that, since it's not functionally better than my 20$ Casio, the 2K watch has to justify its cost by some more subjective aspects, and you'd be right.
2K watch are Veblein
goods, made to satisfy their owner with something else than logic and objectivity. Is that crap ? It's up to you to decide, I won't try to argue on that.
What I don't understand though, is your very last statement.
The law that fixes price on a niche-of-a-niche market like ours, is how bad the customer wants something. Not how much it costs to produce.
Take Grado
for example. Look a their high-end line, the GS/PS1000i/e/x/y/z's
. Do they look like they're expensive to build ? Not to me, yet they cost a fortune. Why ? People are willing to buy them at that price.
Another example : the mighty HD800. Their drivers might cost a lot to produce (and they have to cut the R&D costs, too) but what's around does not. Yet, again, they're very expensive.
Should we boycott them ? "Come on, sennheiser
, stop the ******** and bring us some good and cheap cans "! ... "But, Sir, we have the HD650 ?".
My point is : most hi-fi
brands will not price their products based only on what they cost to build, but on how much their customers are willing to shell out for them.
Those customers won't
change anything the lower-end products. Grado
still makes SR60's and Senn
still makes HD650's.
The problem in this hobby of ours are not those guys. The problem comes from the average summit-fi
head-fi'ers
who think 1K cans are cheap because they do 90% percent of what 2K cans do.
This state of mind caused the relentless increase in price we've seen over the last few years.
The problem also comes from the beats guys, who were convinced that 300$ were socially acceptable and screwed the whole market.
R10's and L3000's have nothing
to do with it.
Some people buy a watch because of craftmanship and that each individual part of the watch was sung a lullaby by the watchmaker. Other people buy a watch because they need to tell the time.
I buy headphones for sound not craftmanship and I don't care what materials the headphone is made of. Whether they were churned out of a factory at hundreds of units per hour or took weeks to assemble by a single person is irrelevant to me. Though you could argue that presentation and materials will affect you psychoacoustically i.e. something that feels premium will be perceived to sound better than something that doesn't feel premium.
Besides, I'd rather have mass-produced flagship headphones that are cheaper to make and cheaper to buy. People that want to spend more to be in some kind of exclusive club make it worse for everyone else.
Very good point about beats raising the average price of headphones.
In the point of view of a manufacturer, I'd say "my headphones > beats so my price > beats price"
Another thing to consider though is worldwide price fixing. Sennheiser last year (IIRC) brought prices back up in line with their msrp.
While to Americans this was an outrage, it had no effect on other countries because we already paid that price after all the taxes and fees.
About cost prices, you're absolutely correct. I've gotten tidbits of information from friends that work in the Canadian headphone retail about their cost prices. I obviously won't discuss what brands or cost prices I know of because that's confidential but certain models... damn.
Though, just like regular products at a store like bestbuy. certain headphones might be sitting around on a shelf for a long time before they'll be sold. So if they have to keep a set stocked for 6-8 months at a cost of let's say $600-700, that's quite a bit of money tied up in that investment for a long time. So even if cost price is marked up 25% to their retail price, it's necessary for them.
I'll admit, I considered the Alpha dogs cheap. I know people got mad at me when I felt the alpha dogs were budget.
But you also have to consider my point of view too.
The law of diminishing returns states that the more I invest the less I get back for the same amount.
For me if I wanted the sound that only a 5.5k setup can produce, and I find a setup at 2k that does 95% of that, that can still be budget to me, but high end to someone else.
Another thing to consider is the exclusivity of TOTL products.
Take the AK120, when it came out it was the only product over $1k (besides the tera player) in its category.
As soon as the higher end / newer versions hit shelves the used price dropped about 25% and the new price dropped about 10-20% depending on the retailer.