Oof Oink
Aka: Nightcrawler, i2ehan
- Joined
- Feb 20, 2013
- Posts
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Jude, if you're reading this (and you're reading this), we the people demand (hourly) impressions! Pretty please...
I just got off the phone with Robert Urlich Shure, founder and CEO of Shure, and he told me that the SE846 actually cost over 1.5k$ in production and amortization of R&D. R.U. Shure then told me that they sold it at such a low price only out of love for the fans. Finally he hinted that there might be a package with the AK120 and that monthly installments would be possible.
Quote:
Debate over. No need for fact checking folks. HE'S PASSING THE SAVINGS ON TO US!
Edit: Does the CEO speak with a Rhode Island accent and the company name is actually meant to be Sure?
Edit: I'm thinking Teddy Roosevelt...
Edit: I'm thinking Franklin Roosevelt aww just fugheddaboutit
It's how much they make for each one sold.
LOL. They'd have to have their own sweat-shop to make $846 profit out of $1000. And next week on 60 Minutes....
I'd be curious to know how many, for example, 535s are sold yearly. I live in a mid-size southern U.S. city with a metro population of over a million people and I've never seen another person with a Shure earphone. I've been on the lookout for a fellow Shure owner for 9 years now.
They use to carry a couple of Shure earphones in the Apple Store, Best Buy, (at one time) CompUSA (now defunct), and I believe Circuit City (also closed). Now, you can only get them locally at the airport.
I'm reluctant to believe R&D is a major expense that would double the price of this IEM. I can't help but think R&D is just a couple of guys on payroll anyway. What the heck are they researching? They don't make the drivers. I mean, c'mon, the guy who makes (arguably) “the best” of these UIEMs (TG!334) is a dentist, right?
I don't think Shure is price gouging, but some of what makes good sound in an IEM market is borne of goodwill (you know, attitude is altitude....). I mean, even as I returned the IQ, I somehow want to believe it is/was superior on some level and I just didn't have the right source to bring it out. It's hard for me to say it wasn't great because it cost $900.
Lol it's suppose to be a bargain now? LMAO!
I just got off the phone with Robert Urlich Shure, founder and CEO of Shure, and he told me that the SE846 actually cost over 1.5k$ in production and amortization of R&D. R.U. Shure then told me that they sold it at such a low price only out of love for the fans. Finally he hinted that there might be a package with the AK120 and that monthly installments would be possible.
Is Mr. Shure what 112 years old since the company was founded 88 years ago? I question the claim that they cost $1.5k as the cost per unit is dependent on sales and any projection of sales at this point would be pure speculation.
Also, I believe R&D is amortized over a 10 year period so that would make the R&D cost enormous.
I love all the replies that state a custom monitor is worth the extra money just because they are more labor intensive. I'll give them that, but I will not agree that it makes them superior in any other manner automatically. I really like that Shure is thinking outside the box on these. It's unfortunate that people think mass produced items are somehow inferior to a custom product. I don't see the same complaint with iPhones