Point taken. I had a bad experience with AK. I won't go into it, but they lost me as a customer forever. I'm sorry if it came off as a swipe at you. I just can't resist taking them down a peg when the opportunity presents. I do think Chord makes better products (admittedly, no DAP, yet) and they're a first class outfit. I'm sure that AK could make a product that checks all the boxes, for a price, but I think Chord could do something really special and a better value.
I also think that most people buying this product will already have a DAP. What's required is what Sure included, a DAC/Amp. Chord would give more flexible connections and compatibility with more formats.
My greatest hope is that in-ear electrostatics catch on enough that there becomes a standard connection, and the possibility to mix and match electronics with cans, as we do now.
Sorry,
@groovyd, I really didn't mean to offend. I'll be a little slower on the jabs at AK from now on.