Know what I've noticed? The 'hype' in this thread died RIGHT down as soon as people started getting their headphones.
And not many people have said much bad about them other than their not balanced sound, which frankly, for the greatest amount of people (not head-fi) it lives up to more than it's hype.
I think the thing that makes me feel as though I've spent my money on the best headset in the price range, is the fact that it competes with every other popular headphone, but does everything they do well, 10x better. Soundstage, detail, lush textured and boosted bass (love it or hate it it's what people want) along with build quality like no other, a case that fits in my hoodie, and stylish to boot.
I think the hype is well deserved.
Oh and I can definitely attest to the audiophile grade in these headphones. TIFWIW but the detail and instrument separation, imo, make these headphones a little unforgiving, I'm hearing artefacts in EDM songs, and can pick out weird studio mixing in rock tracks I haven't heard before. If that's not details coming from the studio mix, I don't know what audiophiles are looking for. I'll state here I consider myself an audiophile, but I use the term loosely, as someone who prefers hi-fi sound, but not necessarily neutrality. So I'll say again, I agree these are audiophile headphones, but made to meet general consumer demand, not necessarily head-fi's demand.