I also bought the HD800 a decade ago and loved it to death, was actually a little star struck when I saw Axel Grel in person at a Tokyo show, etc.
But looking at what is going with them these days - the 800S pricing, the 820 sound sig, the crazy price differentials for Senn products on Drop: it is clear to me that the marketing department is setting strategy. Even this thread - the current Drop event is nothing but a marketing exercise without anything new or even any real discounts beyond typical street prices. And as for the Sennheiser web shop recommnended in the opening post, I clicked through and found exactly zero discounts on headphones. So, I can only assume this another of these irritating 'geographically limited' campaigns, USA only I assume, announced here on headfi with its globally distributed membership.
Definitely the kind of tone-deaf thinking typical of marketers. And not very good marketers at that.
This whole thing feels like a scam to me.
Drop and all their warehouses are based in the US... also, Sennheiser products in the US are subject to MAP pricing, so every authorized dealer in the US is having a sale in sync. Drop is offering their own store credit on top of that, and other retailers are offering their own incentives. The Sennheiser post even says that this is a US promotion... other regions are independent and make their own promotions, for example in Europe there is no MAP and so each retailer decides when and how much to run their own promotion.
It’s hardly a scam or something to get upset about... it’s a price discount promo. Just because Sennheiser doesn’t have a new product today (though they have released several in even just the past year) doesn’t mean they can’t run a sale promotion.