Interesting note - I see Shinola watches at Costco. Not holding breath waiting for Schiit gear to appear. Which kinda sums up the different approaches of the two firms. Still, I'm a bit disappointed to read Jason declaring, again, that he ain't makin' no $5K amps. Opportunity missed, and all.
Of course, such gear wouldn't be a good fit under the Schiit umbrella (and isn't that a mental image?) But what's stopping J+M from opening an upscale division, entitled Atelier Meerde perhaps, where exceptional sound wouldn't have to come in a plain aluminum wrapper and the stigma of low price and great value could be avoided. Jason, you're a marketing guy, how many people would sign on just because there's "Atelier" in the name?
There is of course satisfaction in meeting the challenge of designing to a price point. But wouldn't raising the ceiling give you and Mike the chance to spread your wings, pursue even more exotic designs, even indulge in a bit of bling? (You know you want to, hmmm?) You know there are folks who just have to spend more, and you'd be doing them a favor, really, since you aren't a charlatan and you'd give them a great quality product at a more than fair price. Plus you'd likely scare the, um, whey out of some of the established boutique outfits. By neglecting these customers, you're leaving money on the table.
This is a hobby, like bikes and watches. Nobody needs a watch these days. People like watches. People like sound gear. People like to feel stylish and special. You could be helping them. Don't be cruel.
Just get Sol and the Gadget launched first, please...