The difference between balanced end SE with the K702 is not night and day. I found for example the DT880 changing more, actually the sound signature was very different.
I love the K702 so definitely I'm not objective
I've tried the K702 with SE adapter out of the Roc, and the sound was still good, but brighter on the upper mid, sometimes fatiguing. I noticed it mainly on trumpets and sax.
You can also check the frequency response graphs:
The bass improves a lot, but I don't listen to bass heavy music, so I can't honestly tell you whether the difference is noticeable or not. I can say the sound of the double bass in small jazz ensemble is brilliant: natural, warm, tight.
I decided to go balanced with these cans because I really love them and I'm a one-headphone-guy, though I use the Roc with the K240DFs (600 ohm) and the IE8s (16ohm) as well. I really wanted to get the best out of these cans, and I know I'll keep this setup for a lot of time.
Is it good value for money?
In my case I'd say it is: having listened to the HD800 I feel I'm not missing much with the K702. The Senns are better all-rounder than the K702, but with classical music and jazz the AKGs are there, and they're absolutely great with chamber music.
Even recabled and balanced they'll cost less than the half of the HD800.
But please keep you really need a good source: many people keep saying the K702s require good amplification, I'd say they require an excellent source as well.
Hopefully the new dac designed by Kingwa for the Roc will be out soon