That bursts bubbles indeed, mine in any case... I was hoping for something along the lines of 699 euro's too... Frankly, anything beyond that is out of my price range, more so since extra memory needs to be bought as well. 700 is already pretty steep for a dap if you ask me. Anything in the realm of 800-1200 dollars/euros with just 32gb of memory I can't justify buying. I don't want to have to settle for the inferior brother, but I just might have to if your prediction is correct. I haven't even compared the X7 with the Pioneer dap yet, so smitten was I with this Onkyo one. You made me a sad muppet!