Actually, these (
JuanseAmador, I know that it says that in the Amazon entry, in the
"Date first available at Amazon.com" field, but that date looks like an error to me. If you look at the date of the first review for that product on Amazon, it's in 2009. And the first post anywhere revealing pricing of the SRH240, SRH440, and SRH840 was on April 20, 2009, on Head-Fi--I know because I made that post (and I remember because I announced it a day before the prices were announced by Shure at NAB that year).
Here's Shure's press release on one of the wires, dated July 20, 2009...
[url=http://multivu.prnewswire.com/mnr/shure/39209/]http://multivu.prnewswire.com/mnr/shure/39209/
...and the release on Shure's website...
http://www.shure.com/americas/news-events/press-releases/new-srh-headphones