http://www.mi2n.com/press.php3?press_nb=157369
Monster, the world's leading manufacturer of high-performance headphones and electronic accessories, and Viacom, home to the world's premier entertainment brands, announced a global alliance for the launch of a new audio brand Monster DNA. With Monster's latest advancement in sound engineering, Monster DNA headphones bring music listeners a new sound that is as powerful and striking as the bold design of the headphone itself. More than a headphone, Monster DNA will look to serve today's music listener and music artists with a focus on music sharing, music community, and social awareness reaching the music entertainment community globally through an exclusive integrated campaign across Viacom music and entertainment brands worldwide including CMT, COMEDY CENTRAL, Logo, MTV, MTV2, mtvU, SPIKE, Tr3s, VH1 and VH1 Classic.
Rooted in the technology behind music, Monster has been dedicated to improving the music listening experience, from its development of high-performance audio cable for audiophiles, to professional recording and instrument cables for musicians. Recently, the company changed the way people think about what a headphone can sound like when it engineered the sound of the popular Beats by Dr. Dre headphones.
Said Noel Lee, The Head Monster: "We're excited about what we have accomplished with next generation sound with Monster DNA. It's the evolution of what a headphone can look and sound like. Sonically, they completely kick ass yet still have refined sound qualities that all music lovers can appreciate."
Viacom will provide a global platform for the Monster DNA headphones through its diverse entertainment brands, which continue to innovate, create culture and connect with young audiences at the intersection of music and entertainment. "Just like Viacom's brands, Monster DNA headphones are designed to reflect the creativity and confidence of young people," said Jeff Lucas, Head of Sales, Music and Entertainment for Viacom. "Through this partnership, we're plugging Monster in to the deep connection we have with our young audiences, and giving our fans a new way to experience sound and express originality."