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The BA is the point where things really take off in terms of openness and to a lesser extent detail. I'm surprised he doesn't charge more for it.
Certainly with the markups some other companies charge Craig's price is quite reasonable as a commercial option. When he outline the versions of the Electra he was looking at making with the first run price estimate I was surprised with how cheap he was going. With the price of the other 'top' stat options between 4.25-7K+ it's pretty great that he's bucking the trend.