I placed a pre-order for this headphone as well. There is a demo set over here so I did a short listen. I did not spend that much time on listening to give any accurate account for the sound but one thing for sure is that the mids is very nice (unlike the ES10). Upon first sight and touch, the ESW11LTD is very similar to the ESW9 - the construct, the weight, as well as the color of the wood. On closer examination, the first thing I noticed is that the surface of the wood of the cup is matte. The texture is similar to that of the W5000 and the wood is very very refined. The leather on the headband and the earpad are now thicker, softer, and is of better quality. The 53mm driver makes the cup bigger and as a result, is much more comfortable to wear since the clamping force are now more evenly spread out as compared to the ESW10JPN/ESW9. This, together with the improvised headband and earpad, worked out to make the headphone very comfortable to wear. After some moments with the ESW11LTD, I find it to exude an aura of a quiet elegance. Its design does not scream at you. It does not sport that Echizen lacquer finish that will catch anyone's attention. Yet, it is classy and elegant. Another very nice limited edition collection from Audio-Technica.