Oh how I love the smell of napalm hipocrisy. When we were still ok to discuss the Beats, before the big Beats call-out thread got closed, the main idea on everyone's mind was: this kind of celebrity endorsement is good, it works, it made the headphone market shoot and become bigger than it had ever been. If only more serious brands would understand this, they wouldn't be in the ditch they are now.
What happens? Literally, word-by-word what pretty much everyone said they wanted. AKG contacted a DJ and they're releasing Tiesto headphones. Head-Fi's reaction? Crossing AKG off the list of respectful companies. Yes, God forbid these audiophile companies stop selling to a niche of demanding customers and actually expand to bring quality sound to much more people! No please, don't appeal to the masses! We like being specia! Can you imagine a future where people actually *gasp* know about headphones?
Honestly I think this is good. You don't have to buy them, and saying that AKG's quality will decrease because of these is plain stupid. On the other hand, an expansion of the headphone market can lead to lower prices, although I think this effect will be minimal.