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Originally Posted by soozieq /img/forum/go_quote.gif
Their models only seem to stay in circulation for a few months and then they're dumped in favour of the next one. My NWS706 virtually disappeared from circulation after about six months, and my A808 was obsolete pretty fast (almost as soon as they bought the 818 out a few months after).
I'm actually surprised the X has been going for so long, and even more surprised it was given a firmware update. But they must have been on crack if they really thought it could compete with the Touch browsing experience. I mean, didn't anyone at Sony try the browser before letting it loose on the unsuspecting public? Or... are they still typing in the URL...
Yes, it is
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I remember when it used to be more like a year before the current model was superseded when they where the HDD players. It does seem more frequent since the flash players have been on the scene, maybe it has been Sony trying to and failing every time to find that magic ingredient that has the Ipod killer about it and think they are maybe overdoing it with rushing out new models in their quest to keep up and is affecting a consistency in the product range so it is not such a recognizable brand to the Joe public out there with them keep changing the style and models every five minutes in vain they will find that "Eureka" moment that hooks an extra 30 million people to fall in love with it.
I can imagine Sony current crop of R&D must be scratching their heads though thinking how do we stop that Apple train that is hurtling like a Japanese bullet train racking up astronomical global sales with it's vast
i -Tunes store library and have to admit it how can Sony top the apps system Apple have devised, would be great to see Sony succeed with their own version in some way?
A lot of people who have purchased the Apple product range in Ipods (for the exception of headfiers who take their sound more seriously of course!) have brought it as it was the latest design technology to be seen with (look at me with my shiny player with the Apple logo on it) as they are happy with only 128 ripped songs and still use the supplied ipod iems and are happy with them!
It does comes down to really good marketing/branding and making something desirable which looks like Apple seem to have done better with the Apps and i-tunes features than Sony for the last five years have missed out on in the entrepreneurial inventiveness somewhere that painfully the sales figures will reflect.
I am sure though after that very pessimistic rant about corporate marketing of products i still feel Sony are taking the steps in the right direction, just happens to be two forwards and one back at times from where i am sitting.
Wouldn't it be great if Sony could make the perfect all round dap to the Ipod that dotted all the "i's" and crossed the "t's" as that would be a great kick ass machine.
Granted Sony do what they primarily set out to do which is make a good sounding "Walkman" for on the go which they have always done (for the most part) and after trying other brands in between whether it during their cassette era or the Minidisc (Sony only with MD) era and then HDD drive's and now the current flash storage players i have come back to a Sony player eventually and am happy as larry as i did purchase the X for the music and it's highly regarded SQ and the rest was a bonus albeit not executed to well in places, but it is the "if only" Sony could get ahead of the bell curve again a recapture it's dominance as it once had then we would truly have a perfect all round machine by todays standards on our hands perhaps?...
Maybe they are trying to still type in that URL on the browser over tea & biscuits in the canteen?
