I can see your point but what happens if dealers cease to exist ? Presumably the customer wishes to audition the product so Chord will need to keep an inventory of demo models to send all over the world or offer some kind of return policy. It is just about feasible that could work but what about the rest of the system ? No dealers so no demo rooms for amplifiers, speakers, racks of headphones etc. No dealer facilitated home demos either. No dealers no trade in so any upgrade will be at the mercy of what you can get from eBay.
As it happens I bought my speakers direct from the manufacturer who no longer have a dealer presence in the UK and they set up several models in my home but they could not do that all over the world. So they still need a dealer network world wide.
I can see your point but what happens if dealers cease to exist?
Vast amounts of money will be saved and these dealers can turn their efforts towards doing something more useful.
"Presumably the customer wishes to audition the product"
Yes, but sadly the dealers where I live don't necessarily have the products I want to audition and if they do they won't let me borrow them. Ideally I would audition everything carefully but the real world does not allow that to happen. Fortunately we have the internet where there are reviews and impressions that can steer you in the right direction. That does not always work out but if I buy something I don't like, then selling it is no problem.
"Chord will need to keep an inventory of demo models to send all over the world or offer some kind of return policy"
They can offer to accept returns for a re-stocking fee that covers their costs.
It is just about feasible that could work but what about the rest of the system ?
What about it?
"No dealers so no demo rooms for amplifiers, speakers, racks of headphones etc. No dealer facilitated home demos either."
Good riddance and good savings if you ask me. Dealer facilitated home demos ain't happening where I live either. I have a limited budget to spend on audio equipment and if I can push my $ further by not paying the price of demo rooms, dealer stock and the time and effort put in by dealers, great.
"As it happens I bought my speakers direct from the manufacturer who no longer have a dealer presence in the UK and they set up several models in my home but they could not do that all over the world. So they still need a dealer network world wide."
Nice. How much did you you pay them for setting up several models in your home? It wasn't free, if that is what you think, it came out of the price you paid for your speakers. You also paid for Joe down the road who had all the speakers set up and then decided he didn't want any of them...