This is marketing. In a classic study, Williams-Sonoma had a $275 bread maker listed in their print catalog, and almost no one was buying it. When they introduced a similar bread maker for $429 and positioned it next to the $275 bread maker, sales of the $275 bread maker nearly doubled.Right. And Hifiman figured they could sell enough Susvaras at $6,000 to maximize their profit on it. Some will pay that and some won't. Above this price level, diminishing returns become vanishing returns.
If Hifiman is hitting their profit targets, then the Susvara is priced appropriately.
Hifiman doesn't need to sell many Susvaras. But having a 6k pair of Susvaras in the menu can influence unwilling buyers to instead fork out 3k for an HEKSE which approximates its performance up to 80-90% (depends who you ask) but has an advantage over the Susvara i.e. driveability. If that's too expensive, it will make it easier for people to fork out for an Arya. Having a 6k pair of headphones which are overpriced (I agree with this), but is one of the best-sounding headphones, is a good way to sell their other headphones which have become a variety of more accessible versions.
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