Unfortunately its part of the process with getting hifiman headphones, no idea why they don't do it at the factory because its not a subtle change at all or "Brain burn in" as such, its a VERY definite change in the sound of the headphone.
When I got my aryas I would describe them as sibilant out of the box. And was quite disappointed after reading such great things. Luckily a friend who also owned a pair suggested leaving them playing pink noise at a decent volume for 24-48 hrs. So I did just that, and then tried them and hoooly crap the difference. Warmer, fuller, smoother, detailed, just better in every way.
So far its been similar with the susvaras, though I'm only 24 hrs ish in.
Just play the file i've attached to this message on repeat at or slightly above a normal listening volume, and just let it run whenever you're not using them. Ideally for a day or two.
Once that's done they'll be much much nicer.
I found that there were subtle changes upto and perhaps after the 100 hrs mark, but nothing major. The first 40-50 hrs was where the real differences were