There is a camp that thinks you must have a premier price to create the aurora of being a quality product. I disagree, thinking this is a load of crap. For every Abyss you have a Schiit Audio that creates great sounding, high value products. Sometimes pricing at what "the market will bear" will curtail potential sales. I doubt seriously that most audio firms actually do pricing studies (formal). The other thing is you better build a product that does exceede the quality of lesser price products, this is a pretty savvy group of consumers, with incredible ability to communicate globally. If it's not a great product it will fade quickly.
