[m0reilly]

holy WTH!!! upsampling 16/44.1 to dsd64 via perfect bit ripped files...man! listening to 4hero 'remixes' volume one...hotter than heck in a hand basket! kicking my ***** up and down the block! u12 to x12via i2s/foobar dsd upsample on the fly...freakin' wild and awesome! gustard FTW!!!

 

[m0reilly]

if you got 256 files, don't be shy, as this combo seems to do 256 (despite the limit stated online). try it in your player of choice. the x12 shows 256 playback (via driver settings) in your favorite player/x12 readout

 

[SodaBoy]

Lol I don't understand the fuss about the name. I find Gustard, which rhymes with custard, (thus affirming my peasant pronunciation) to be quite endearing. I mean if I am cool with Schiit Audio, I'm cool with anything.
 
The only thing I'm interested in now is when will the X20 show up. May? Late May? June? Or even later? The balanced amp too, but that's far off in Q3-Q4.

 

[Amleth]

  I mean if I am cool with Schiit Audio, I'm cool with anything.

 
Schiit's schtiick is a deliberate design decision, not an accident. It generates brand curiousity, and it appeals to particular market segments for different reasons. All other factors the same, I'm sure they'd still be successful if they were called "Schaefer", but I'd be surprised if they'd have done as well as they have under the Schiit banner.

 

[Lorspeaker]

this word kept coming to my mind when i read "Gustard"...

GESTALT

:  a structure, configuration, or pattern of physical, biological, or psychological phenomena
so integrated as to constitute a functional unit with properties not derivable by summation of its parts
 


 

 

[Liu Junyuan]

this word kept coming to my mind when i read "Gustard"...

GESTALT

:  a structure, configuration, or pattern of physical, biological, or psychological phenomena


so integrated as to constitute a functional unit with properties not derivable by summation of its parts


 





 

Nice.

Also Gustatory or Gustation, which recalls the palate--the sense of taste.

 

[Utopia]

For me, Gustard makes me think of  Gustav or Gustaf - the name of many Scandinavian kings.

 

[lukeap69]

For me Gustard makes me think of an excellent amp with reasonable price and a giant performance. 

 

[Lohb]

Brand name rolling now ?....saving $500 on a similar grade amp towards another set of headphones springs to mind !

 

[bavinck]

Considering how good it sounds they could name it ***** for all I care

 

[lukeap69]

Yeah, and I have 2 Schiit amps! 

 

[Amleth]

  Yeah, and I have 2 Schiit amps! 

"Schiit" is a good brand name, though. Some will find negative associations with the name but this is purely intentional, and within its target demographics those associations flip and become positive, from "schiitty" to "da schiit". It's designed to push the product before you even know anything else about it.
 
As far as making up new brands go, I like "Gestalt" and "Gusto!" for pure-English markets, from the earlier suggestions.
 
In the "Schiitty" name style, I think "Effin" would work as a fun brand. Looks innocent and fey in isolation, but the products pretty-much name themselves, even if you just name them extremely generically. The "Effin Portable", "Effin DAC", "Effin Digital Interface", etc. Also allows more flamboyant options like the "Effin Marvelous", the "Effin Amazing", and so on, or you can alliterate for flavour like "Effin Epic", "Effin Extreme", Effin Exceptional", etc. Lots of ways to play with it, and you don't need a whole Norse pantheon sub-theme to help stop people thinking about toilets.

 

[lukeap69]

That's an effin nice post mate! made me LOL.

 

[m0reilly]

effin A tweety!!!

 

[SodaBoy]

  For everyone waiting for my report, apologies for not having it up yet - I've been really busy and on the road virtually the whole last two weeks. To make up for the delay, here's the X20 prototype for your viewing pleasure. ES9018 for each channel @Benny-x
 

 

I just confirmed with Shenzhenaudio that the Gustard X20 will be released this June.