Yes & No
The gamble the tws industry faces that wired products do not have is time.
Time meaning new chip sets are launched rendering current products obsolete = lack of consumer interest = poor sales = revenue loss = poor faith in the Noble brand = low / to no purchases through our distributors
How does one mitigate risk?
ANSW: Accept lower margins & try to get low volume builds. But low volume builds are expensive, again leading to the acceptance of lower margins.
But we feel, the only way a small company like Noble can compete against billion dollar companies is to use more expensive internals and try to keep prices within an acceptable area. It is a risky balance, but fortunately our FoKus line has captured some attention.
I'm just a guy that grew up in a small town, (population 10k) tinkering with car audio. I never imagined in my youth I would own an audio company one day.
But back to your question, can something better be produced at a higher price... ? Time will tell, but your position on willingness to pay more to get more is one I believe many share.
Sorry for the long post