[sarcasm] Jeez, I didn't know that, thanks! [sarcasm]
I bought mine used, and yes it's still a lot of money but I paid less than a new AK120ii for mine. I try not to bring the cost in to the equation if people just want to know about the sound quality. It's up to the individual to decide if they have the spare change to purchase an item or not (individuals have different value gauges). The concern was about sound quality between the X7, Mojo, and AK DAPs. I happened to have all three at once and did comparisons and testing to come to my conclusions and share my information to be helpful to those that ask.
That said, the X7 is very well positioned to be considered a great value product for the sound quality it delivers IMO. I just hope they can get the UI more polished.