I'd be inclined to agree about kids had the HD650 thread not just involved a few of us helping a 14yo select a ~1k SS amp with eyes toward a Phonitor and flagship cans in a few years. Some folks are born lucky
Agree with all the rest though. Denon has always been a hi-fi store brand. Trying to go mainstream is strange, and trying to do it with audiophile pricing is stranger. 5 years ago no audiophile would have considered spending $1k on a headphone. Times have changed here in audiophile land for some unexplained reason (being lead around by marketing teams at the major companies it seems), but in the mass market? I don't see it.
CNet? I wouldn't care what a CNet review said if the item were free. Their reviews often read like generic blobs of semi-PR-driven text from someone who never tried the product and is normally confined to reviewing USB hubs.
LOL :atsmile:
Exactly, whenever it starts like that it tells you a lot. It's targeted toward
lifestyle groups. Identified as categories by what seems like a focus group. Lifestyle by definition implies form over function and is purely marketing drivel. I'm not even sure Denon marketing came up with that, it sounds like they outsourced the entire headphone decision to some external firm who came back with "we've identified four lifestyle groups you should target based on location, demographic, disposable income, and adaptability to expesnsive electronics." The problem is they identified four lifestyle groups
all within the same lifestyle demographic. Look at those names "Maniac, Raver, Cruiser, and Freak." Those "lifestyle groups" seem to all be a single lifestyle group: Urban youth. That is the only group that reacts positively to otherwise insulting titles from the "hipster vernacular (ed. IV)" It may also indicate a leaning toward a female demographic given the naming schemes. Maybe trying to move in on a territory that's unexploited in the headphone realm.
But the idea is it's a falsely placed demographic. I can see "Urban Raver"....IEMs, hipster stuff for the hip-hop crowd. I can see Exercise Freak for the "active lifestyles" crowd. Globe Cruiser seems like a misplaced demogrphic, presumably for the travel set. But the travel set is generally the business set, and hip "globe cruiser" branding won't jive with that set. And the worst is "Music Maniac" to represent their audiophile line. We all know how many levels that branding and styling indicates a lack of understanding of this demographic. Which is also most bizarre because this demographic is Denon's core demographic as a brand. How could they miss their own major demographic so severely? I don't see the 2312ci being hipster styled....
Also, has anyone noticed that the most vocal number of people chiming in to say "I really like the design and want to buy it" seem to be new sign-ups (Junior Head-Fi'er status) to say so. It may not be that it's placed promotion, but it's still interesting that the people most interested in it seem to have recently found H-F or have been lurking, only to chime in on the new Denons. Again indicating a new market rather than appealing to the established audiophile market....at audiophile prices.