Still one big leap to take, the brandname.....
A good brandname is more important than most companies realize. It's the foundation and base which can lead to a commercial success or a disaster.
It's the difference between a company that will grow and expand in comparisson to one that isn't, and eventually will disappear from the market, or just
sells to it's domestic market.
The products already have started to sell by themselves, because of their sound quality and special design, but, I am almost sure it will end, or at least,
it won't be a hype to buy one.
Take, for example, Audio-GD, which isn't a real bad brandname to begin with (but it also isn't the best), they are well know in the DIY scene, but, why
is it you won't find them in a shop, showed next to the BIG NAMES? I don't think it is because of their sound quality or overall build quality,,,,,
I think Denafrips should consider this. Also, there's a big difference between a brandname that isn't catchy or a one that sounds just horrible.
In my opinion this brandname sounds just horrible and won't stay in peoples minds.
Further, something to consider, western people do have a very different look at brandnames. Where Asian people often use a straight translation from
their native language into English, which can sound horrible (and mostly are meaningless), western people always try to relate the products with it's name.
