RyanA
New Head-Fier
- Joined
- Jan 16, 2012
- Posts
- 22
- Likes
- 10
I think it's an overall good thing. I doubt other headphone companies will loose too much sleep over market share. There's really no sense in alienating their current market to wrestle with beats for a share of another (which probably wouldn't amount to much since beats is based mostly on brand recognition, like coke or marlboros). Those customers were probably never theirs to begin with, though a few might get their feet wet with beats before proceeding to the deep end. Likewise, their customers will probably never drop their particular brand for beats or bose. It has also somewhat improved the image of over-ear headphones.
And at the absolute worst, rabid brand loyalty serves as a decent idiot barometer.
And at the absolute worst, rabid brand loyalty serves as a decent idiot barometer.