Consumer IEM Brands vs Audiophile
Aug 26, 2010 at 5:34 PM Thread Starter Post #1 of 8

avocado

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I've been in and out of the mid-fi world for the last year and a half or so and keep getting sucked back in! The wallet's mostly intact but its been hurting a little bit
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Anyway, I've been thinking a lot about the exclusivity (snobbishness?) of the audiophile world and have realized that we put some much emphasis on brand and finding the latest flavor of the month, etc. Decided to do some 'market research' on the matter, like, what headphone companies are considered to be catering to the ignorant masses versus those that are mostly known by people who've done there research.
 
Sennheiser, Shure, Etymotic, etc, seem to be fairly popular among those who are upgrading, but Westone, Head-Direct, etc, are less famous, maybe? I don't know. I think it would be interesting to compile a list of companies that fall in to each category, but don't know enough about the business. Anyone willing to help out?
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Aug 26, 2010 at 5:53 PM Post #2 of 8
The lines are pretty blurred, especially with brands like Shure and Sennheiser that have very reasonably-priced models that sell in retail stores now. There's also quite a few smaller brands that don't necessarily venture into high-end gear and yet could still fall in the 'audiophile' category just because they are nearly unknown outside of the forum.
 
Aug 26, 2010 at 7:29 PM Post #3 of 8

 
Quote:
I've been in and out of the mid-fi world for the last year and a half or so and keep getting sucked back in! The wallet's mostly intact but its been hurting a little bit
smile_phones.gif

 
Anyway, I've been thinking a lot about the exclusivity (snobbishness?) of the audiophile world and have realized that we put some much emphasis on brand and finding the latest flavor of the month, etc. Decided to do some 'market research' on the matter, like, what headphone companies are considered to be catering to the ignorant masses versus those that are mostly known by people who've done there research.
 
Sennheiser, Shure, Etymotic, etc, seem to be fairly popular among those who are upgrading, but Westone, Head-Direct, etc, are less famous, maybe? I don't know. I think it would be interesting to compile a list of companies that fall in to each category, but don't know enough about the business. Anyone willing to help out?
L3000.gif


 
??
 
I think we put less emphasis on brand and more on sound quality.  I've read it more than once where someone raves about the sound quality from an unknown company, and it spreads and spreads as more people try it. 
 
Conversely, there's been numerous "famous" brands which don't interest everyone.  I know what sound signature I like, regardless if it's a well known company I'm not going to spend if it doesn't fit what I like.  
 
Maybe we just spend more time reading reviews than the average headphone/iem shopper?   
 
Aug 27, 2010 at 10:11 AM Post #4 of 8
That's what I'm trying to get at! There are all of these excellent companies that don't have recognition yet on Head-Fi are universally considered to produce great headphones! Head-Direct and NuForce have created some of the 'budget' staples for the community, yet would never appeal to the average consumer due to lack of name recognition. As an exercise I think it would fun to compile lists of these notorious 'unknowns' that we have grown to know and love
smile_phones.gif

 
Sorry if it seems silly, but I like rooting for underdogs, haha.
 
Aug 27, 2010 at 11:35 AM Post #6 of 8
It would be very difficult to categorize them into audiophile/consumer,non-audiophile by using
brand names. Just look at Sennheiser, they have dirt cheap (almost disposable) headphones
and high end (cost more than a car) heaphones. While there are other companies like Philips
or TDK which produce huge amount of earphones and headphones and yet, few of them can be
considered as audiophile quality.
 
 
Aug 27, 2010 at 11:46 AM Post #7 of 8
In holland i don't know allot of people with high-end headphones/iem's . Must retailers only sell sennheiser and maybe UE and monster but there always the cheaper ones. Before i came to this forum i didn't know anything about westone, radius, head-direct and such.
 
Aug 27, 2010 at 11:50 AM Post #8 of 8
It's hard to distinguish one from the other for the most part. There are brands such as Hifiman which is clearly targeting the people who visit this forum and others like it. Then there are brands such as Sennheiser and Shure which market towards both. They have cheaper products which many in this forum don't like and isn't worth a second glance at while they have products which many in here love such as the HD600, HD800, IE8, SE530,SE535, etc.
 
There really isn't a clear way to distinguish one from the other really. Some is very obvious but most are not very clear and possibly cater to both.
 

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