DaveRedRef-III
500+ Head-Fier
I would like to see an 'optional' firmware upgrade for Dave users wishing to link with the Blu2 M Scaler. (In order to make the most of any redundant Dave processing power.) I wouldn't criticise Chord for not doing this but I see it as an opportunity to further set the brand apart from their competitors. Fuji have taken such a tac in the Digital photography arena over the last 5-6 years issuing free firmware upgrades to address customer suggestions where they can be accommodated and it has been very well received. It has set them apart from the other majors and reportedly played a strong part in Pro photographers making the jump away from Canon and Nikon formats. Fuji is now known as the photography company that listens to their customers needs. Sometimes doing 'the thing that consumers know you needn't have done' is a very potent marketing strategy. Richard Branson has made a career of it.
As I say there should be no criticism of Chord for doing nothing, as would be the case with the sector as a whole but I think a unique commercial opportunity appears to have come about with the advent of the Blu2 M Scaler. Food for thought perhaps.
As I say there should be no criticism of Chord for doing nothing, as would be the case with the sector as a whole but I think a unique commercial opportunity appears to have come about with the advent of the Blu2 M Scaler. Food for thought perhaps.