Carpet
Headphoneus Supremus
There is an advantage to the marketing methodology, retailers usually anticipate a rush on new products, and stock their shelves accordingly. Funnily enough this is FOMO, but regarding sales rather than products. So when the "In your Ear Mk3 Max Ultra" or whatever doesn't fly off the shelf they are left with an embarrassing quantity of stock, tying up their working capital. This is probably due to releases from another manufacturer capturing the imagination of the public. Who knew that "enhanced sonic laxative circuitry" actually meant "An IEM that sounds so bad you will literally sh#t yourself"?
So retailers are left with a large amount of product that people don't want, and no free cash to stock the next overhyped wonder. So some sales actually are below cost, since working capital is more valuable than non-moving stock. Not all sales, some of those claims are BS! Consistent favorable reviews of IEMs that missed the hype train, often point to better value. Mass excitement when Moondrop discounts their IEMs by 10%. But when Flo Audio offers a 60% discount voucher on the Calla, no-one notices. But guess which is the better value after discounts. Yes I bought Olina, but I was able to buy the T4 for half price on discount and that was better value.
TL DR; apply some of your pre 11/11 research to less popular models. Popularity is not always an indicator of quality or value.
So retailers are left with a large amount of product that people don't want, and no free cash to stock the next overhyped wonder. So some sales actually are below cost, since working capital is more valuable than non-moving stock. Not all sales, some of those claims are BS! Consistent favorable reviews of IEMs that missed the hype train, often point to better value. Mass excitement when Moondrop discounts their IEMs by 10%. But when Flo Audio offers a 60% discount voucher on the Calla, no-one notices. But guess which is the better value after discounts. Yes I bought Olina, but I was able to buy the T4 for half price on discount and that was better value.
TL DR; apply some of your pre 11/11 research to less popular models. Popularity is not always an indicator of quality or value.
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