Just to update my situation in case it helps anyone else's decision making.
I have decided to return these. Burned them in 40+ hours and spent a lengthy day and night listening to them. As well as periodic listening in between burn in sessions.
Sound is not great for me. Sound improved after burn-in for sure but still just okay. Comfort is far from great. Can't remember the last time ear cups have bothered me this much.
They are heavy and ANC just kind of works. Don't buy these if ANC is important. They are closed but they still leak sound.
Not really many positives I could give these besides maybe looks and build quality which is subjective.
I would actually say the P7W is far superior in all aspects to this. Even with the sound (bass) issues of the P7W.
The other thing is, there seems to be such polar opposite opinions on them. Leads me to believe you could just get a bad pair half the time.
Not willing to waste my time supporting a company who puts out a half baked product and attempts to fix it with firmware updates down the road or minor revisions.
Speaking of which it really annoys me that some people are getting their orders with newer firmware already installed and the rest of us are still waiting for a firmware update. Very ridiculous if you ask me.
The 2 should parallel each other. As soon as the new firmware was shipping it should have been released to the app. I don't care how minor or major the changes are.
Just so it is clear. My source is an iphone 7+ always used wireless. Combination of apple music and tidal.
I own and have owned headphones and gear that would approach summit fi levels. Not that it matters. Just qualifying my opinion.
Going to go back to the qc35 when I am plane travelling or need proper ANC, and a portable dac/amp for to and from work etc. and all other portable situations.
IMHO wireless audio is evolving but still not quite there to justify the cost of these.
That coupled with the fact that this is the first B&W headphone with technology involved (anc, app features etc) I think there are some growing pains that will happen.
A lot of the issues to me seem like "version 1" issues that will be hammered out and fixed making subsequent versions (hopefully) better.