First out of box impression .
This is a new company that started in 2020. Made up of industry pros that decided to start their own thing. Don't know exactly what the history of the folks that make up this company but I do know one thing. Their very first offering called the Aladdin here is gonna make some waves.
Aladdin is comprised of 3 Knowles BAs and a 9.2mm Biocellulos diaphragm handling the bass. While the configuration is nothing new. What is new is how expertly tuned this product is. Nothing about the package jumps out at me as a premium earphone or anything special, but the sound here is incredibly mature and I can tell has some experts at the helm. For a first time product from a no named manufacturer the sound of this hybrid even out of the box has refinements that is hard to get at the price point.
Tonality is very natural, airy, technically sound, dimensional with a holography that I was not expecting , I can tell they are using two Knowles BAs for the mids here as the imaging in the mids are outstanding, I recognize this design from much higher end offerings something like the TSMR-LAND or even Volts that utilize two BAs firing off in unison to get that mids imaging, the sound is so coherent it has a smoothness borderline silky in tonality.
These remind me a lot of the IBasso IT07.
Balancing is superb and has a very nicely refined articulate detailed treble which can make or break a hybrid tuning.
If you have ever heard biological dynamics. AKA VSonic GR07. This particular bass end sounds organic, agile and hits deep with a top of the line texture for sub bass.
Needless to say I am very impressed. These are going to be selling I believe for less than $250. Keep an eye out for this one. Absolutely superb sounding earphones.