Coming from a simple non technical background I agree that the data is not being changed ( lets assume the USB cables just work and the data is not changed ).
Can it be that different USB cables pass on this interference (noise) in varying degrees, while the digital data stays intact the SQ changes depending on USB cable's interaction on noise?
In its simplest form, data (in digital form) will either get to its destination or it won't. Meaning, digital data traveling from the HIFI server to the DAC through the USB cable will either get there in its original form or not. Transmission of data through a USB cable cannot, will not alter the digital data in any way, shape or form. It's a "1" or a "0". "Yes" or a "no".
Interference in the form of ground noise that may be present on the USB shielding or USB GND lines is filtered out at the DAC and in most cases should never make it to your ears at all (assuming the DAC is functioning properly).
This next part seems to be where most people get their panties in a bunch. The difference you hear is all in your head. There is no actual difference between difference USB cables. Period. We have proven this over 46 unfortunate pages of this thread using commonsense, logic, and most importantly, science, from countless qualified sources. Your mind is a powerful thing and nobody likes to hear that what they are clearly hearing with their own ears is indeed their brain playing a trick on them. Placebo is real.