Haha, I didn't notice this... there are 45 degree coiled cables in the wild with famous DJs that we are alpha testing, but it isn't being planned to be INCLUDED with M-100.
So no, the coil is not the secret feature, its better... However, you can thank my DJ bro-from-another-mo, Erick Morillo, for giving me inspiration (READ MAKING ME) design the coiled cable as it eventually led to making M-100 overall as I had to retool LP2 for it to stay in! So I said, what the heck might as well do some more upgrades at the same time - voila, that's why M-100 exists. It's quite sweet that our products are kicked off from real-life audio professional needs vs marketing boardrooms analyzing "marketing needs analysis" reports and later hiring endorsers.
There are many true stories on how these products were developed I can share sometime. I had plenty of time to think of M-100/Faders when I broke my leg on tour in Spain!