We do very much understand how you feel. Things have been all over the place.
We have been very lucky to have been so well received from the beginning but that led us down a path I am not too happy about, we did something I said we should not do and that was try to include everyones preferences and options and we ended up without a clear path.
Over the next 2-4 months the site will only have our core line up of products on that will be our staple for the next 2-3 years. We cannot and will not continue to change things anymore, its too much work, stress and ultimately leaves people like yourselves shaking your head, no matter how much you want to support us.
We taken a huge amount of flack recently (some deserved, some not) but everything that has been constructive and insightful has been taken onboard.
So our shell designs are now fixed as is our cable system, these things won't be changing, they work, they are tough and we will put our money were our mouth is with longer warranty.
We have had to take a back seat from head-fi for these past few weeks until everything was done and sorted for fear of adding any unnecessary fuel to the fire.
we have review units going out of new models and you will get feedback from head-fi members.
As for our target, well just those that like their music to sound good. The new website images in our opinion just add a little extra something to our site which looked a little boring, of course not everyone will feel the same way.
Anyway, we are back and will field any questions as usual.