I have ECC31, ECC33, ECC34 n ECC35, n they all have the same basic Mullard house sound. Only if you listen very closely, you can still hear the very slight differences in the final sound production here and there due to the differences in the electrical specs. I have heard the ECC32 on multiple times but same as others, I wouldnt pay for the current asking price.
I believe many like the ECC32 a lot is becos of its additive wide soundstage sound, overall it has a well-rounded tone from high to low.
ECC31 is very close behind ECC32 in wide soundstage sound but has a more "neutral" sound compared to ECC32, which has more coloration, IMO. Fact is many love coloration...LOL. Out of these, ECC33 has the best clarity from high to low, this is why some prefer ECC33 over ECC32. ECC34 has the darkest tone in the family but not dark like the famous RCA 6SN7 grey glass, it is still a Mullard after all and retain the Mullard house sound. TBH, I dont think one can go wrong with any of these tubes as they all sound amazing regardless of your personal preference.
Oh yeah, dont ask me which one to get becos I will say get a pair of each...