metafour
New Head-Fier
- Joined
- May 1, 2012
- Posts
- 22
- Likes
- 146
I think it’s obvious that when a reviewer gets access to early units, they have some sort of relationship with the company (whether or not that might also include monetary incentives or other benefits).
But I don’t think it’s appropriate to attack them or their opinions purely on that basis. Reviewers that receive early units might be biased to some degree, but does that really matter when sound is already so subjective? Any reviewer’s description and assessment will be biased in the sense that they have their own preference and reactions to the sound they are hearing. As with all reviews, take it as what it is - just a single person’s opinion.
If you don’t trust it or find the company’s marketing/release approach suspicious, then simply don’t buy the product. We should take responsibility for how we choose to spend our money and not blame reviewers when it doesn’t turn out to our liking.
I for one appreciate anyone sharing their take. It gives us all more information to work with and it’s part of the joy of sharing our thoughts on a hobby we love. Everyone has different styles of doing that. A more passionate and excited reviewer might simply have that style of expression which some might view as building a hype train.
But whether you choose to hop onto that hype train is your choice. No one here can force you to buy anything.
No offense, but you seem very naïve. Here are some things to consider:
1) Is this poster even a "reviewer"? How do we know he isn't a literal employee of the company who has signed up for an account and is therefore engaging in the practice of shilling? He was 15,000+ posts and 90%+ of them are in the Penon/ISN/etc. threads. When he posts in the Discovery thread, it's almost always about Penon/ISN/etc. products. He almost exclusively reviews Penon-umbrella products. There are a few Simgot and FIIO reviews sprinkled in, but Penon also sells Simgot and FIIO products. Pretty strange that someone is so into IEM's but apparently only bothers to review/post about products sold on one website. He is strangely lacking in reviews of the million other more popular Chi-fi brands. If someone was a "cellphone reviewer" but somehow only reviewed Xiaomi/Poco/Redmi/etc. phones (it: all Xiaomi sub-brands) wouldn't that make you question exactly what type of "reviewer" he was? Why hasn't that reviewer reviewed any Apple or Google phones?
2) If you actually read his reviews, he clearly doesn't interject any sort of personal bias towards sound-profile. How do we know that? Because the bassy Penon IEM is a 5-star to him, the "more relaxed" Penon IEM is a 5-star, the vocal-focused Penon IEM is a 5-star, etc. Whatever the tuning is, he generally finds a way to love it. Don't even get me started on the cable reviews. This is why it doesn't actually seem like he is "reviewing" products, more-so he is selling the company's brochure of what the target audience is supposed to be for each product. Its almost as if the company tells him what to report, and he waxes poetic about those details. If everything is a 4.5-5-star, then what exactly are you learning? I find it hard to believe that a company that is releasing IEM's/cables under like 3-4 different brand-names somehow has virtually no "misses", but if you read his reviews, they are always glowing beyond belief regardless of what the sound profile is. That is pretty convenient, if you ask me.
3) Penon's own practice towards sending out review products makes this poster's level of access even more suspicious. The company doesn't send out products to any of the known/big Youtube reviewers (Crinacle, Gizaudio, etc.) which is why they get little to no traction on Youtube, but for some reason they love sending all of their products to this one random poster on HeadFi, who also conveniently writes novels about all of their products with almost exclusively rave reviews. He even releases photos of products before they are even available on the company's website. I saw someone post that they must do this because they just "trust his opinion", and I almost fell out of my chair from laughter. The more logical conclusion is that they don't want to risk more realistic or potentially negative reviews from the big players who have less reason to be complimentary by default, so they've hooked their claws into this one "asset" who gets free stuff from them under the condition that they KNOW he will post glowing reviews. If you sign up for their newsletter, they will literally link to HIS POSTS on here when they release new products. Again, if he isn't a literal employee of the company, he may as well be.
And that's the whole crux of the problem here. If he is under some agreement wherein he gets free stuff (or even compensation) to act as PR for the company so that they can sell their products, then don't tell me that his involvement on this forum isn't a clear conflict of interest. The problem is that his posts/reviews are clearly presented as if he is a normal guy who is just "reviewing" items. People read those and make purchasing decisions. If he is in fact just a mouthpiece, then not disclosing that is WRONG.