I think you guys are over-reacting with this rattle issue. The drivers AKG uses for their k/q7xx (whole lineup) are extremely susceptible to cone breakup and distortion when playing low frequencies loudly, moreso than the majority of the headphones out there. If you look at the diaphragm membrane, you see no reinforcement (
compare1 compare2) to make the membrane more rigid for the sake of reducing cone brakeup, and that's why you get the rattling/mechanical distortion. The fact that some of you only hear it when you turn up the volume sets it in stone for me. These aren't bassy headphones at all (whole lineup), despite what some people say about them (mainly referring to that ~3dB bass increase) and they never will be, nor were they designed to be.
To test this, play a song where you hear the rattle and physically look at the driver. If you see the outer area of the driver bending, denting, and flexing, then you're witnessing cone breakup. It's normal for these particular drivers because they're not designed for putting out bass that loudly (relatively speaking for this driver, audio technica's 53mm drivers can go MUCH higher without distortion). The same happens to the K712 I had in the past, and the same happens to my pair of K7XXs.
Also, AKG's headphones aren't the only headphones to have this distortion. It happens to every headphone. You give it enough power, and something will happen eventually, especially with these headphones because the drivers are really delicate.
Anyway, going off of memory, the K712 and KXX sound almost identical. The only difference, it seems, is the earpads. The K712 I had (this was a couple months ago) had the angled earpads, whereas the K7XX pads more closely resemble the non-angled K612 pads.