Let me guess, the GR07 is probably their greatest competitor.
Price wise, GR07 will be its competitor. Sound signature wise, UM3X is its main competitor. Even at MSRP, BA200 will win over UM3X. The fact that you can find BA200 in Singapore for less than $200 is really quite a great deal for the local. I was planning to pick up a UM3X but right now I have lost that desire after I have the BA200.