Apparently, a cult has formed around Chord, and some folks here have alluded to "Chord stans" who are fanatical in their devotion to Chord sound. So maybe the May bashing comes from these fans.
I find some Chord product designs vaguely cute, like the volume marble on the Hugo TT2. They're colorful when so much hi-fi gear has drab, boring, or unoriginal colors or design. However, I maintain a suspicion that the Chord sound may be behind some lack of synergy with the L700mk2. I've demoed my L700 on the BHSE twice, and each time, it acquired this crystalline, sibilant "edge" to the sound that made it worse than when I listen to it on low-power amplifiers. Both of those BHSE demoes have been with Chord gear, the Hugo TT2 on one occasion and the MDave on the other. So I cannot discount the possibility that the Chord DACs contribute to that edge. More demoes needed.
I'm on a work trip right now, and one of the benefits is that there's a hi-fi store near my workplace where I can basically hang out after work. I'm well acquainted with the owner of the shop, I've bought a few things from him, and he chats with me and lets me demo his stuff, so I can listen to Wilson Audio speakers driven by McIntosh amps and the dCS Rossini Apex, among many other things. While he has dCS, iFi, and Ferrum amongst his wares, he doesn't offer Chord products. And this guy has been selling hi-fi for his whole, 45-year career, so I'm sure he's heard of them. I'll ask him tomorrow why he isn't selling Chord. Maybe it'll be some benign or pedestrian reason, or maybe there's some tea to spill...