Now, Now. We don't want all them drug dealers to start producing audiophile cables
For serious though, I have no idea about cables, have not tested too many and I've no idea how much one is worth.
I guess I would want better cables for some gear, just for the sake of having the best cables and for the sake of them looking nice, but I never posed myself with the question of how much I'd pay for a cable.
I tested FiiO's mmcx cable against Xelento's against ONP's and a few others and while I think the cables might have changed the sound a bit, that might have been from many reasons, including my own listening bias since it takes about 5 minutes to change a cable and the differences were not the largest, so I keep away from talking about them.
On the other hand, all products deserve a nicely built cable with good sound and good technical abilities (no weird crossovers, no noise, no signal degradation). It'd be best to assume that the original company makes a good cable though...