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Originally Posted by Bunnyears
Obviously, as you have no knowledge of the care and manufacture of true luxury goods you can make this statement. A handmade, hand stitched handbag, made with high end materials is going to be expensive with or without a logo attached to it. When I buy a Prada dress or a Chanel jacket, I am paying for expert design as well.
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Well, if you want to believe that, fine. I work in the fringe of the "luxury goods" (more cosmetics, actually) industry, and the truth is that people want to buy into the brand more than what's really behind it. The pricing differences of higher quality textile materials versus inferior material isn't that dramatic (my family used to be in the textile business too), the fact of the matter is that people are paying for the brand. Of course you would expect $2500 coat to be better than $250 coat, but one should be very aware that the same $2500 coat made without that logo attached to it, would probably only be $700.
The entire "imitation brand" industry proves that, you can make something that's very close in quality (and if you visit Asia, oh man.. they're getting really, really good at making these imitation brands, really good ones you would never be able to tell) and sell it for exactly that. Of course, deep down inside you know you're not paying for the real thing, and you don't have the real thing (call it.. Sarah Jessica Parker syndrome)... You are in fact, paying for the "brand" (and the service & such that comes with it).
I'm nowhere near rich myself (hmm.. quite the opposite, actually)... but rich friend are plenty abound. I have friends that shops for Porsches when they were bored on a weekend with nothing to do. Nevertheless they're spoiled brats, but hey, they've got a Porsche sitting in the garage because they were bored on weekend and drove by a Porsche dealership. Yes, I've worn their $2500 Armani jackets before, and if I have a chance to purchase one, I probably would (it's all that prestige.. yumm..); but I know for a fact that you can a replica of the same material, same workmanship, without the Armani brand on it for much less.
Of course, the irony here is that the people that works to provide "luxury goods" for people that can afford it often can't afford it themselves. Yours truly includes
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They have so clearly seen the profits that Ultimate Ears is making and have diliberately gone to compete in the same market! However did you reach such a ridiculous conclusion? |
I've actually spoken to Michael Santucci in person, when he came into town about a month ago...
He actually doesn't really mind the fact that Ultimate Ears is making a lot of profit. His MO is making a great product, he doesn't really think that they have to aggressively market themselves, or expand the company the same way that UE is trying to do. He's perfectly happy with the amount of money that he was making already, and the company is doing pretty well, he really has no beef about it all.
The truth is that Sensaphonics has a lot more than just the consumer market the support. There's some government contracts they work on, and there's even several NASCAR race teams that they work with. The consumer market simply isn't the only place they are making money. They were very well off before any consumer took their money to Sensaphonics. They were obviously making well enough money in the professional market alone.
In our conversation, he actually expressed there's been some frustration in dealing with the consumer market in general, and there are challenges that they're simply not ready for (mostly, has to do with consumer expectation versus reality). It doesn't change the fact that consumers are now starting to come to them for products, and they want to support those consumers as best as they can, but they simply don't have the infrastructure in place to do that.
For the record, Sensaphonics website was very professionally oriented, and only that before. They had very little normal consumer traffic. They overhauled their site to provide more consumer-oriented information *after* people on Head-Fi started going to them. It was more the fact that there's an audience that pushed them into it, not that they forced their way into the consumer audience. Before we started using them for "audiophile" applications, there were very little to none mentioning of audiophile uses on their site.
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You are so off the mark you are ridiculous here. Are you saying that Sensaphonics should be absolved of the normal responsiblity to its customers? |
Nope, I'm not saying that they should be absolved of any normal responsibility. I'm just saying that there's many reasons why this is the case. Also consider that this thread has really overblown the issue, because the experiences here in United States has been relatively smooth and "happy" thus far with Sensaphonics. Until these past few months, there were very few complaints of any dealing with Sensaphonics whatsoever, and I already mentioned the previous scheduling engagements that I knew that they were involved in. It's simply the growing pain of a company that was forced to grow rather than "planned to grow".
Of course, they should take care of what happened, and they made a mistake of judgement. However, is this the majority of the case, or a minority? Is this a temporary issue that they have? Or is it a majority issue?
The fact is, audiophiles has overcame much more difficult situations, such as obtaining a pair of Orpheus, a pair of R10, a KGSS amp, heck, even getting a Gilmore V2 SE made to your spec is more difficult than getting a pair of 2X-S.