Based on my experience, I don't think Beats and Bose should be lumped together, and I don't think there's any cause to denigrate people who happen to like either brand. After all, it does ultimately come down to preference - just because I dislike what you like, doesn't make you inferior to me.
Overall I don't think either brand is the best price/performance value here, but I would gladly take a Bose product and use it, over a Beats product of any sort. I remember a review from years ago comparing a few headphones, one of them was a Sony, and the reviewer said something like "these are the most expensive offering at a local department store, and if your average customer walked in and asked for the best, these are likely what they'd be handed - they sound good enough and for those who don't care to spend a lot of time on research, they can be content with their purchase." And that's how I feel about Bose. Good, not great, and at a reasonable price and with wide availability. They stand behind their products and have good customer service, and really do honor their 30-day trial period. They are not the best (and I see a lot of users who want to hiss that Bose claims their products are "really good" or "the best" and then compare them to just absolutely absurd things like SR-009s or AH-D7000s yet when other manufacturers make similar claims (like Grado), nobody bats an eye), but in their price range nothing really is. You can do worse for $150ish, and you can (with a lot of research and trial and error) do probably better.
Beats, by contrast, are just very expensive and offer no real justification for it (build quality is sub-par, sound quality is sub-par, end-user support is sub-par, cachet is nonexistant, etc; what is the money doing aside from making someone very very rich?). They're a toy, nothing more. At the $300-$600 mark, you can really do much better, even if you don't give two hoots about sound quality - you can at least find something that looks more unique, and is more comfortable and better put together. So they really fail as both a fashion accessory, and as an audio device. Even if they were just able to establish themselves as the Louis Vuitton of the headphone world - something that's exorbitantly expensive but still functional and potentially exceptional - I think they would be more palatable to most Head-fiers. But they don't; they're just like every other Monster product - better than 90% mark-up and no performance.