Here's a rough ranking between the two DT990 models and Q701 so far based on my impressions:
Bass:
1) DT990 Premium 600 ohm: impact, depth, extension, speed: W-O-W!
2) Q701: reaches surprisingly low, but it lacks quite a bit of weight and authority
3) DT990 Pro: slightly slow and muddy; surprisingly even the Q701 has better extension
Midrange:
1) DT990 Premium 600 ohm: less piercing in the upper midrange than the Q701 and yet are is veiled like its Pro sibling; the midrange is actually clear and accessible without undue peaks or drops
2) Q701: sterile yet quick midrange with an obvious push at 2 KHz, lacking a tad of lower midrange heft
3) DT990 Pro: distant midrange; this model is probably the prime reason the DT990 series gets a bad rap for its distant midrange
Treble:
1) DT990 Premium 600 ohm: color me surprised: the treble reaches much, much further than my old Pro but lacks its treble peak of death and stuff; with loads of ambience, air, shine and shimmer, this sounds like what I envision the HD800 would sound
2) Q701: A very clean, flat treble but with one flaw that does not get enough attention: a steep roll-off at 12 KHz
3) DT990 Pro: A puzzling treble, to say the least, with neither detail or control; not as peaky as a DT880 Pro I once hear but sometimes annoying nonetheless; less competent and resolved with maybe even some rolling off starting at 13 to 14 KHz
Sound signature summary:
DT990 Premium 600 ohm: A crisp, vivid, full, energetic wide open window to the sound
Q701: A somewhat dull and boring but occasionally informative and interesting listen
DT990 Pro: Warm, slow, slightly grainy and sometimes edgy; a clear half of a league below its similarly named Premium counterpart