Am I the only one who feels that this video is a little ridiculous ? I mean, not only does PS audio's website looks like it's been inspired by Apple's website, now they're having keynotes to introduce "revolutionary" products asking rhetorical questions such as "wouldn't it be nice if..." and saying things like "and I'd like to show you their reaction to this new device" (it no longer is a big, steamy, clunky DAC, it's a "device"). And all that wrapped up in a webpage full of marketing fluff like "Fortunately music’s details have been more faithfully recorded than we ever suspected, but the cover-up of those recorded details has been with us for more than 30 years. Happily, the missing musical information is still buried deep within our audio libraries—waiting to be revealed."
Please don't take this wrongly, I'm all in for technical and design / UI innovation, but it's just a DAC for goodness' sake and I'd rather like to see measurements on their webpage.