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I dont know if you guys have noticed...
but non-audiophiles tend to LOVE BRIGHT SOUND! I have a friend who has a pair of Bose QC3s and they are horrendously bright and harsh.. and he says they sound better than my AKG K242s (which when burnt in, are somewhat warm) .. i know it sounds funny
Then, I had another friend try my K701 (they sound excellent, but they are not burnt it and bright). He went CRAZY.. when I told him they cost almost less than his Beats studio.. he couldnt believe it!
Wrong in my opinion
Example ~ almost all the flagships whether it be the Senn HD800, Beyer T1, Ultrasone Edition 10 - (ok, Audeze are on their own)
are orientated towards a sense of brightness overall ~ they're not warm, fuzzy forgiving headphones.
Add any of the top tier Audio Technica's too ~ W1000X, W3000ANV ~ not treble shy in the slightest,
Other end of the spectrum?
Fiio Gear ~ warm, warm, warm. Why? It suits most poorly recorded material through average sourcing.
Up a notch in the mass consumer scale ~ Nuforce with the HDP and uDac2.