The Ragnarok and Yggdrasil are going to be bestsellers anyway, sold as a combo or separately without discounts. As a manufacturer it wouldn't make sense to discount in that case. Also the items you are talking on discount are basically B-stock or old stock superseded by newer versions. Thus the logic of bundling these at a discount to sell in Europe escapes me.
I definitely don't agree with your opinion. Probably and hopefully Ygg+Raggy are going to be bestsellers in the US, but situation changed for EU. Not because the Rag price "only" raised about 200 €, but because here we're aware that we should even try to look for wise investments, because our currency is very fragile actually. So you need a long-term view. As a seller, it would be of vital importance for me to know the status of the economy where I would want to export my products. Who knew € would have lost so much power in such few months? Few guys are able to afford products at 1.700 €, and I believe schiit wanted to keep prices low to offer good products to the "masses", as you might know, expecting many units sold. Now prices even increased to 1.900 €? Currently this is a bad economic situation if I want to export in EU. Obviously, "don't buy them", someone could say. Me and other two currently aren't going to buy Ragnarok indeed, sadly I add, given the current situation, so as you can see you missed the point. Situation changes, sales changes. What guarantee you that others, having noticed the price increase and general situation, would still buy it? Law of supply and demand could make things clear:
Good economic situation: big demand & medium supply = I increase prices.
Bad economic situation: low demand due to crisis and increased prices & medium supply = I decrease prices or offer special deals.
I suppose you're not aware of the current EU situation, but probably this will be the worst period if you want to export to EU. And you still haven't seen what will happen the last 3 months of this year. And bad for us for our import, because of the changed currency rates. So, in EU you currently have two options, especially if you thought to sell many units of your product:
- Wait for the economic status to recover (when?).
- Offer some time-limited special offers (e.g. bundles in case of Rag+Yggy on launch) and TEMPT the undecided buyers to catch the deal.
This happens everywhere. Hey, they even did that in US with the Rag prototype, offering it at 1.500 $ and fully working. But I don't pretend to teach marketing. I'm not a magician and I haven't access to schiit sale stats, but I think that units sold in EU will probably will be inferior than imagined months ago. Unfortunately I add, because I like schiit products, and I wish schiit the best of luck. But this currently applies to every non UE exporter, until situation gets better.