This thing looks really good; while I can't say it's doing any one thing in a revolutionary way, the way RHA has put so many things people want in a product together into one tight, great-looking package that hits a very good price point is remarkable. The product manager for the T10i needs a raise!
(1) The ear guides look semi-soft and pliable, which would be ideal for memory wire applications IMHO; the ones that use metal wire are too stiff (as well as the big bulky one on the Nuforce Primo 8), while the Sony ones on the XBA-H series border on being too soft (in addition to being too thick). Of course, we'd have to use it to really know, but this one seems to hit the spot.
(2) The molds seem ready for the future; if they want to take the gamble and go with removable cables, they can probably easily retrofit them with removable cables (likely some enterprising fellow from HK, China, or Japan will go ahead and do it anyway). The shape looks different from other IEMs, but seems to be properly derived from ergonomic research. I like the lightly brushed, slightly unfinished look, but I'm sure they can polish that up into a mirror-finished (or whatever) limited edition easily. I've seen lots of MIM-casted IEMs made with Nickel alloy, but not Stainless Steel, so this is new, and it shows that RHA pays attention to process engineering integrating with industrial design, like does Apple Inc. and other successful companies.
(3) I'd privately predicted they might go with interchangeable filters, which are either found in ultra-expensive models (SE846, K3003) or cheap, ugly, mediocre-sounding ones (they look so bad, the model names escape me), so putting this feature in at this sub-$200 (sub-£150) price point is great. However, I can't tell whether those filters are made from plastic or SS, as the photographer chose a very soft lighting technique that minimizes specular highlights.
(4) I'm not sure why they chose to go with the additional red/blue markings when the housings themselves have "R" and "L" so clearly marked. It seems a little extraneous and doesn't quite fit with the overall grey-cast aesthetic. People who actually know that red stands for "right" and blue stands for "left" probably also know how to tell which side is which on an over-ear design by looking at the chiral shape of the housings themselves (or just verify with the L/R markings). If they used the raised dot convention (I believe it's a dot for the left side and no dot for the right), it'd at least be more useful for people who want to put them on in the dark.
Overall, bravo! Even without listening to a single note, I can tell this is a well thought-out product, and it should do well. Looking forward to hearing much more about it.
Thanks for all the feedback tomscy2000! We're very proud of the product and and the features we've managed to include at the price point. We've responded to a few bits below!
1. On the ear hooks - it's actually a patented system that uses a zero elastic spring, making it highly durable and highly mouldable. They're very comfortable.
2. Using stainless steel was very important in this product, we really wanted to maintain the build quality and durability levels we'd established with the MA750i and it's a fantastic metal to work with when developing housings and drivers to partner them.
3. I can confirm that the filters are stainless steel, the same as the housings.
Thanks again!