Hey all,
Here's a long-awaited update on where we are and what's coming up this year.
As you may have known, we've been spending all our time ramping up production (Bifrost caught us WAY off guard, and ongoing demand for the other products continues to increase.) Because of this, we're late on a bunch of planned products. Sorry, sorry. White iPhone and all that. So here's where we are, in convenient FAQ format:
Q: What the heck have you guys been doing anyway? Sitting around, eating bonbons, watching Star Trek?
A: None of the above, actually. We've been working with our board house, our suppliers, and our production staff (yes, we now have staff) to increase capacity and ensure products are in stock. This is beginning to pay off as of, well, right now. It's entirely possible that our current backorders will be the last for a long time.
Q: Fine. Cool. We get it. What about the new stuff?
A: Okay, let's talk new products. Here's what we currently have planned: at least two pairs of products, one coming in Q1 and one coming in Q2. That's the current plan. Estimated. As in "guess." In Q1, we plan on introducing our first balanced DAC and balanced amp. In Q2, we plan on introducing our "statement" balanced DAC and balanced amp pair.
Q: Sizes, prices, features? Tell us more!
A: All of the new products will be larger than the current products. The "midrange" products will be approximately 16 x 8 x 2.25", and the "statement" products will be taller and deeper than that. Unfortunately, beyond that, we can't talk price or feature set, for obvious reasons. What I will say is that we're sticking to our earlier statement that all new products (even the midrange ones) will be "one and only" products--using unique technology, and/or offering unparalleled performance, especially in their price range.
Q: So, is this going to be another "preorder and wait forever" deal like Bifrost?
A: No. That's one reason we're so late. Our preorders will be much shorter and more certain in the future.
Again, sorry for the delays. It was a heck of a 2011, but 2012 will be even more interesting!
All the best,
Jason